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Livre-Etalon / Standard-Book

Filliou, Robert

Stuttgart. Ed. Dieter Roth. 1981
The highly elegant ‘Livre-Etalon / Standard-Book’ by Robert Filliou. 

From the edition limited to 1,000 copies.

This Filliou publication is deceptive in its simplicity. On unfolding the leporello at what appears to be the beginning, it must then be flipped if one is to read the introductory text, before flipping again in order to read the numbers in the correct order. Its playful nature is in keeping with Filliou’s contributions to Fluxus, and it is no wonder the publication appealed also to Dieter Roth, whose publishing house brought many unconventional projects into fruition. 

'all literature - past, present and future - can be objectively evaluated at last, thanks to the STANDARD-BOOK which alone ensures the faultless measurement and impartial assessment of printed matter(s).' (From the introductory text).
Square leporello. (40 x 40 mm, 40 x 800 mm unfolded). ‘FILLLIOU [sic] LIVRE-ETALON’ printed to first leaf, followed by introductory text in English (inverted); numbers ’2’ to ’19' to each leaf recto and from ’19’ to ‘2’ to verso; final leaf with the introductory text in French.
#47463