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'Affiche de Librairie' for 'Les Fleurs Animées par J. J. Grandville, Monologue et Epilogue ... On Souscrit Ici'

Grandville, (Jean-Ignace-Everard Gérard)

Paris. Gabriel de Gonet. 1847
The original publicity poster with a hand-coloured vignette for Grandville's 'Les Fleurs Animées'.

A very good example of this very scarce poster announcing the forthcoming publication of Grandville's remarkable anthropomorphic series 'Les Fleurs Animées'. As with many of Grandville's illustrated books, 'Les Fleurs Animées' was published as a serial with each 'livraison' available for 50 centimes 'coloriée'.

The vignette for the poster (within a frame 130 x 110 mm) corresponds to Grandville's 'Tulipe', the hand-coloured illustration for 'La Sultane Tulipia' in volume I of the book; for the poster, the earlier version, the vignette, also coloured by hand, is smaller and reversed to the book version, but with subtle differences to the later version. The poster illustration is credited in the image to Grandville and to 'PORRET. BLANADET.' (who did also the pictorial title for volume 1) while the book version is credited to Grandville and to Charles Geoffroy.

The poster, printed in Paris by Imprimerie Lacour et Cie. in rue St-Hyacinthe-St-Michel, who also printed the livraisons, provides all detail: 'UN BEAU VOLUME / grand in-8º. / PUBLIÉ PAR / LIVRAISONS COLORIÉES / à 30 centimes. / L'OUVRAGE COMPLET / formera 60 à 70 livraisons / IL PARAIT / UNE OU DEUX LIVRAISONS PAR SEMAINE.'

The poster itself is announced in the Bibliographie de la France ou Journal Général de l'Imprimerie et de la Librairie &c.' for 1846 as: 'Les Fleurs animées, par J. J. Grandville, affiche: dessin destiné à être affiché dans l'intérieur des établissements de librairie pour annoncer la publication d'un ouvrage ayant le même titre.'

Antoine-Auguste Renouard's collection of 'affiches de libraire' featured a poster for 'Les Fleurs Animées' but we have been unable to ascertain whether it was this poster. Another poster for 'Les Fleurs Animées' was certainly issued, likely at a later date as it announces '100 livraisons' each priced '25 centimes'.
Poster. (448 x 277 mm). Single sheet of unwatermarked cream wove paper with printed text and hand-coloured illustration recto only, traces of folds, printer's credit at lower right.
#47800

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